FRIEDA | Long hooded cardigan, soft and loose

I answer the door in it and I also read in it. There is nothing else in my closet that does both.

A cardigan you actually relax in usually looks like it, and one that looks presentable is rarely the one you want on the sofa at nine in the evening. Frieda is long, soft and plain enough to cross that line, which is why it tends to stay on from afternoon through to bedtime.

The silhouette is long and flowing, falling in soft vertical lines over whatever you have on rather than following the body. The hood adds warmth at the neck for a cool evening without needing a collar or a scarf. Because it is a cardigan rather than a coat, there is no structure anywhere to press or restrict.

Why women our age keep coming back to it

• Presentable and comfortable at once. Long and plain enough for the door, soft enough for the sofa.
• The length falls straight. It drapes over what you are wearing rather than following the shape underneath.
• The hood warms the neck. A cool evening on the porch without needing a scarf.
• Four colors. Beige, Gray, Black and Yellow, in S through 3XL.

Buy more, save more

• Buy 2, save an extra 10%
• Buy 3, save an extra 15%
• Buy 4, save an extra 20%

The discount is applied automatically at checkout.

How it fits

Frieda comes in S through 3XL and is cut long and loose, so it is forgiving through the body. Going up a size mainly adds length rather than width. If you are between two sizes, or you want it over a sweater, take the larger one. You have thirty days to try it at home.

30 days to change your mind

If it does not find its place in your closet, send it back within 30 days for a full refund. No restocking fee, no questions.

A few recent reviews

I live in it from October. My husband calls it my uniform. Ione B., Asheville

The yellow is a soft mustard. Much nicer than I expected. Roseanne F., Flagstaff

Long enough to cover my hips completely, which is what I wanted. Zelda P., Mesa