JOSEPHINE | Floral blouse with ruffle cuffs

Three people asked me about it at one lunch. Nobody has asked me about a blouse in a long time.

At some point the closet went quiet. Navy, black, gray, a white one for summer, all perfectly correct and none of it saying anything. It happened gradually and for sensible reasons, mostly because prints seemed like a risk and the dark things always worked. Josephine is the one that puts a bit of noise back in without going anywhere near loud.

The floral print runs across the whole blouse rather than sitting in a panel, so the color does the work and no single motif has to carry it. The cuffs finish in a soft ruffle, which puts the detail at the wrist where you actually see it when your hands are on the table. The fabric is soft and breathable, and the body is cut relaxed rather than close.

Why women our age keep coming back to it

• The print carries the outfit. Floral across the whole blouse means plain trousers underneath are enough, and you are not assembling anything.
• The ruffle is at the wrist, not the neck. Detail at the cuff reads as finished rather than fussy, and it does not sit anywhere near your face.
• Relaxed through the body. The cut skims rather than following the shape, so the print lies flat instead of stretching over anything.
• Six colorways of the same print. Pink, blue, green, orange, apricot and yellow, so you can pick the ground color that suits your skin rather than taking whatever was offered.

Buy more, save more

• Buy 2 and save 10 percent
• Buy 3 and save 15 percent
• Buy 4 and save 20 percent

The discount is applied automatically at checkout.

How it fits

Josephine is a relaxed fit and runs true to size, but the range stops early: it comes in S through XL only, with no 2XL. If you are between two sizes, take the larger one, because the ease through the body is what keeps the print sitting flat. Read the size chart before you order rather than after, since there is no larger size to fall back on. The measurements are in inches.

30 days to change your mind

Send it back within 30 days for a full refund. There is no restocking fee and no questions about why.

A few recent reviews

I took the apricot and it is warmer than the photo suggests. It suits me better than the pink would have.
Elva N., Sarasota

Ordered my usual L and it fit. I would not have risked it if the chart had not been there.
Ione B., Boise

The little ruffle at the wrist is what makes it. I am 65 and it does not look like too much.
Leola D., Asheville